Deezer has recently announced the launch of a dedicated Grime channel and grassroots programme to provide a digital platform for one of the UK’s fastest growing most exciting cultural forces.
The new programme will see Deezer support up-and-coming artists, promoters and content creators where they need it the most, by providing bursaries, mentorship, guidance and a central platform that will help take them to the next level in the entertainment world and assist in exposing the genre to a wider audience.
The channel will be available globally and will see Deezer collaborate with 36 artists over the next 6 months to produce playlists, podcasts and videos, in addition to promoting new albums, artists and live radio stations.
“It’s time for the British music industry to step up and recognise that it needs to identify new ways to help support this unique genre which, by it’s very nature, is typically anti-establishment. By launching a channel dedicated to championing Grime, combined with our grassroots programme, we will help identify the best new talent and give them the ability to showcase their work on a global scale,” said Roman Tagoe, Head of Content and Editorial, Deezer UK & Ireland.
The new Grime Channel on Deezer is available globally.Tweet